The CoCreate Podcast

Purposeful Business Creation With Glenda Houston

October 12, 2020 Nicole Salvatore Season 1 Episode 7
The CoCreate Podcast
Purposeful Business Creation With Glenda Houston
Chapters
The CoCreate Podcast
Purposeful Business Creation With Glenda Houston
Oct 12, 2020 Season 1 Episode 7
Nicole Salvatore

Glenda Houston is the owner of Purposed Professional Services. She’s on a mission to build a community of wealthy and thriving single moms who know their business purpose and who are creating wealth and a memorable legacy for themselves and their families. She’s dedicated to helping moms like her show up in excellence in business and motherhood. 

Glenda’s accomplishing this goal through business coaching that focuses on your business foundations - mindset, business idea development, the business plan, and the single mom's superpower - Singleness! So many times the word "single" gets a bad rep, but in the Purposed Professionals community of single moms, Singleness IS your SUPERPOWER and she’s here to show us how to fuel it! As Glenda likes to say, "Now let's build businesses!"

Special Offer Instructions: Glenda’s offering the first 10 podcast listeners that reach out to her a 20% discount on the already discounted Ultimate Business Brainstorming Course. Instead of $297 (a markdown from $597) you will receive it for just $237.60 plus all the goodies that come with it. All you have to do is sign up for the Free Webinar which is accessible directly from her website (www.mzpps.com). Just click the blue announcement bar, register, and watch the free webinar. Next, you’ll send an email to glenda@mzpps.com, name the Co-Create Podcast, and receive the discount code! OR you can skip the free webinar, email Glenda directly, and receive the discount code for the course right away!

Show Notes Transcript

Glenda Houston is the owner of Purposed Professional Services. She’s on a mission to build a community of wealthy and thriving single moms who know their business purpose and who are creating wealth and a memorable legacy for themselves and their families. She’s dedicated to helping moms like her show up in excellence in business and motherhood. 

Glenda’s accomplishing this goal through business coaching that focuses on your business foundations - mindset, business idea development, the business plan, and the single mom's superpower - Singleness! So many times the word "single" gets a bad rep, but in the Purposed Professionals community of single moms, Singleness IS your SUPERPOWER and she’s here to show us how to fuel it! As Glenda likes to say, "Now let's build businesses!"

Special Offer Instructions: Glenda’s offering the first 10 podcast listeners that reach out to her a 20% discount on the already discounted Ultimate Business Brainstorming Course. Instead of $297 (a markdown from $597) you will receive it for just $237.60 plus all the goodies that come with it. All you have to do is sign up for the Free Webinar which is accessible directly from her website (www.mzpps.com). Just click the blue announcement bar, register, and watch the free webinar. Next, you’ll send an email to glenda@mzpps.com, name the Co-Create Podcast, and receive the discount code! OR you can skip the free webinar, email Glenda directly, and receive the discount code for the course right away!

Nicole Salvatore:

Welcome to the CO create podcast. I'm your host Nicole Salvatore, a beach bum and aspiring dog mom who left her windowless office job to start a copywriting business. I said hell no to burnout and now I spend my days connecting with amazing women, many of them copywriters, just like me, who are creating businesses they don't crave a break from. And that's exactly what we're going to help you do on this podcast. Help you co create amazing experiences with your clients and design a life that's nothing short of stellar will welcome copywriters, creators and straight up inspiring women as they share their sparks of insight, their go to marketing moves, and the mindset shifts that mattered most to them and their business. So whether you're looking for those business strategies you can put into action right away, or you just need a kick ass pep talk from someone who gets it. You'll feel right at home here. And I can't wait to help you and your business. Stay stellar. Let's go. Glenda Euston is the owner of purpose professional services. She's on a mission to build a community of wealthy and thriving single moms who know their business purpose, and who are creating wealth and a memorable legacy for themselves and their families. She's dedicated to helping moms like you show up in excellence in business and motherhood. She's accomplishing her goals through business coaching that focuses on your business foundations, mindset, idea development, your business plan, and the single moms superpower singleness. So many times the word single gets a bad rap. But in the purpose professional community of single moms singleness is the superpower. It's your superpower. And Glenda is here to show you how to fuel it. As she likes to say, Now let's build businesses. Hey, Glenda, how are you doing?

Glenda Houston:

I am doing great. Hi, Nicole. Thank you for having me.

Nicole Salvatore:

Oh, my gosh, of course. So I just want to before I have you introduce yourself, I want to give you a little introduction, because Glenda is an amazing, amazing woman in and of herself. And she's going to tell you a little bit about her story, hopefully in a moment. But for those of you who haven't had the privilege of meeting her yet, Glenda is a business coach for single moms. And I think this is something that, you know, we're gonna dive into in a few moments. But I think one of the things that we've had, as we've worked together is just this proof, I just had this profound respect for the work that you're doing, because I think it's so necessary. So I was wondering what you see as your mission and your work in the world, right now,

Glenda Houston:

my mission is to really help single moms be the one to are generating the wealth, as well as building family legacy for themselves and their children. And I'm a single mom, myself, I've been a single mom, for over 17 years, my daughter 17, and I have a toddler son. And there's there are plenty of stories behind that and how that came to be. And depending on what circles you're in, and who you're around, there's a lot of judgment around us to single mothers. But there's also, you know, just a segment of us are many of us that are doing more and do want more. And even with that sometimes we set these limits on ourselves, such as I just want to get my kids through college, or as long as they make it through high school, we set these limits which may be beyond what we thought we could do. And I want to help push us even further than that. If we are going to be single mothers, if we are going to be raising the next generation, if we are going to be carrying the load that we're carrying, why not also make sure that we are positioning ourselves to set the generational wealth, the set the family legacy that our children are going to need to get to the next level. And in addition to that, it's not just about legacy and money. But it the coaching piece is also about helping us to develop and to grow into the full essence of our singleness. So that our kids are seeing us whole. They're seeing a whole individual.

Nicole Salvatore:

Yeah, and I think that wholeness is really important. You know, I have a friend who is raising her daughter on her own. And whether it's a decision or whether it's a circumstance, it's like, this little person needs to understand that no matter what their circumstance or their decision they are whole and how they learn that right. They learn that from us. So I think that's I think that's really amazing. If you wouldn't mind I would love for you to tell everybody a little bit about I suppose, like the way that you came to do this work because I know I know you And I know this wasn't the in the initial work that you were doing. But if you if you feel comfortable, I would love for you to have it to tell everybody how you found your way to this work,

Glenda Houston:

of course. So when it comes to business and being in business, that has been my passion since I was a young girl, okay, I think it started when I was first out of high school, I was in college, and I was going for a job in pharmaceuticals, because the I used to work at a hospital and they were going through a shutdown and all of this other good stuff. But in the process of that, I was helping the people in the hospital, write their resumes, and it was something that it was like, You know what, I want to help these people, I want to help myself, I was writing resumes for myself, and it just kind of like, it just kind of took off. And I was like, Oh, my God, I want to do this for business. And so over the years, I wanted this business, I talked about having a business non stop, I lied to you not. And I was writing in journals, I was keeping my ideas and my plans. And anyone that knows me knows that this was something that Glenda always wanted. But even though Glenda was talking about it, I wasn't moving out on the actual business part of it, there was like a lot of fear, there were a lot of a lot of things that I was allowing them to hold me back, for example, just thinking I didn't have enough education, thinking that I needed to get that next certification, thinking that, you know, I just, I wasn't enough, like, I just never allow myself to be enough. And so 19 years of talking 19 years of design a business. And I finally said, You know what, I'm going to do this, I'm going to stop playing around. And I'm going to do this. And even with that, I tried to start moving out into the resume world. And by this time, I was no longer interested in it. But I was holding on to it because it was the first thing that I had taken hold of. And I thought that because this idea was like the first thing that I took hold of that this was the business that I should start. And so it took me a while just to come to terms with Hey, it's okay to start your business and do something completely different. So going back and forth with that, at the beginning of 2018, I lost my brother to suicide. And then a couple months later, my son was born. And there were just constant challenges that year. And towards the end of that year, I just said I'm going to decide I'm I'm letting the resume go resume writing go. And I'm going to go into business. And by this time, I was focused on social media marketing, because I was like learning some things about social media marketing. And I was getting out in the in the social media world, like I was like on social media checking things out. And I'm like, Oh, that's what I want to do. And of course, I went out and, and and thought that that's where I was going to start my business. And I started there, I actually was working with a company that was allowing me to do some pilot projects, just so I could see like is this really for me or not. But in the midst of that, that's when in that process of being out there. And now I'm in the social media sphere, and I'm around other business owners, and I'm hearing some of the rhetoric about like how you operate or how you work in business, work hard, go hard or go home, you know, I'm up all night, it was just a lot of this kind of talking. I'm like, wait a minute. This is not a space for me, as a single mother, I am going hard and going going home, I am like already up all night. I'm nursing. every two hours, I'm starting my business, I'm going to work full time, I'm all of these things. And I started to get frustrated, started to get angry in that space. And then I was like, wait a minute, why are you reacting this way, this is an opportunity, this is an opportunity for you to show up. And to create something that's not just going to benefit you. But it's going to benefit other people that are in a similar situation like yours. And in that space, you can also create like a community and an opportunity to have conversations and development opportunity you can create so much in that space. And that's when I said you know what, that's what I'm going to do. I'm pivoting, I'm changing. And that's how I ended up in the business coaching and then moving out of the social media marketing because by that time, I realized this is something that I need. But maybe this is not my this is not my zone of genius as as we you know, as we talk a lot about in some of the groups that I'm in. And so yeah, that's how I ended up stepping into the business coaching and then saying, you know what, I'm going to help my single moms move through this whole process from Start to Finish.

Nicole Salvatore:

Amazing. Well, you already know how I feel about you. But fantastic. It's fantastic to hear that because I wonder if now that you are looking back, you know, in hindsight and everything, I wonder if you can see in your clients some of those same struggles and like what ones are most common? And which ones come up the most for them that you're like, yeah, been there done that bought a T shirt like, I got you. Like, what, what were which ones are those? So that okay, at home is listening, and they're like, tell me what I'm doing wrong. Tell me what, why? Because sometimes it does feel like a hustle and a struggle. I wonder what those common ones are in your mind.

Glenda Houston:

Okay, so Oh, my god, there's, there's so many. And and so the first thing I want to say is that anybody, I don't care if you're a single mom, or you're not anyone that's coming into this journey. There, there's that point where you really decide to commit, because it's in that commitment, that you you start to develop the staying power that you need. The other thing about coming into this space is understanding, like, if you come into this space, thinking that there's a destination, I would challenge you to just pause for a moment and look over the course of your life. And ask how many destinations were you going towards? That actually just turned out to be the energy, the flow of your life that constantly evolved into from one thing into the next into the next. That's the same thing here into this business journey. So when you come into this space, you're coming into another aspect of your life. So with that being said, I'm saying that because I came into this space, with this destination mindset. And so even to this current day, I'm still learning how to accept that it's an evolving space. All right. So that's the first thing is just accepting that it's a moving place. It's not you don't get from here to here. And now you've arrived. At every stage, there's something so earlier I mentioned about the go harder, go home, you're already working hard. You're already like, you know, do breastfeeding or popping or chasing after the kids, you know, while you're taking your daughter, your kids here and there to their different activities. One of the challenges, I can definitely say, as a single mom and business, working full time raising my children is that I feel one of the challenges just feeling exhausted and feeling tired. Another challenge is feeling like there's not enough time, when technically there is it's how we're allocating it. But feeling like there's not enough time. Another challenge that comes up or another struggle as a single mom and business is feeling like you're behind the pack. Sometimes this is this is something that had came up early on in my struggle, I mean, early on in and moving into business, and I'm happy to happen early on. Because mixed in with that was envy and jealousy. And so here's what I mean by that. I was looking at my situation, and I was comparing it to maybe what a single person situation would be, or maybe what a married person single situation may have been. I'm not happy that I had these feelings. But I'm happy that I had these feelings. And I'm happy that it happened early. Because I came to the realization that there's no reason to compare yourself. There's no reason to look at someone else's situation and judge it or be jealous of it. Because everybody's challenge and everybody situation is relevant. It's just might be different from yours, but it's all relevant. And so that really helped me to put things into perspective again on the journey and treat it as something that we're all in this together. We just all have different challenges. The one thing that I've learned with these different challenges, I didn't even name them all, but just put the few that I've named is that there's there will always be something that you're bumping up against, there will always be something that looks like an obstacle. But as you're moving through as the single mom that you might be raising your children as you're moving through, you'll begin to realize that that perspective just will need to shift a little to where you you're learning how to take care of yourself. That's one of the things that's happening with me now is I'm learning how to take care of myself in a better way. Give yourself grace, give yourself time. And again, don't look at it as the destination and let those shackles of what we say our struggles and what we say our challenges. Let them gradually fall off. Now, I don't mean this in a way where they're magically going to go away, because they're still going to be there. But continue to surround yourself with community. And I'm, I'm referring to you continue to do this continue that are actually the things that I'm doing. But continue to surround yourself with the community, the support system, the resources, the tools, the everything that you need, in order to allow some of those things to, you know, we're all of them to begin to fall off, and they just fall off because your perspective is changing. And because you're shifting, and I can honestly say that, that's my story, right now. It's working. It's really working.

Nicole Salvatore:

Yeah. And I think that shift too happens. I think it happens for a lot of business owners, and they don't really know, you know, it's kind of like an earthquake, if you've never been in a place that has an earthquake, you're like I was with the, I'm going to keep my apple clean rating. So I'm not going to use the words I would use. But you know, what the heck is this? Right? So I and and so I wonder if they're the shifts, they could be mindset shift, or they could be in my mind, they can also be behavior shifts? Because I feel like when you start thinking differently, your behavior eventually changes. And so to your results, quite frankly, and I wonder if you agree with that,

Glenda Houston:

I do agree, I definitely do agree with that, that there are it's mindset shifts, and its behavior shifts. So it's so simple right now for me to sit here and talk about mindset shifts and behavior shifts, because over this, over these last few months, over the last year, or more, as I've taken one step in towards what it is that I want, as I'm took a step into the business, I started meeting and I started experiencing, and I started encountering information and people and resources that were helping me to shift my mindset and shift my behavior. So yes, it that is a part of it. And for those that are just coming into this space, you're you might be like, Well, how do I do that? How do I make that happen? Right. So what I found is that, taking that one foot in front of the other, like making that one choice, and it leads to that next choice, and it needs leads to that next choice. And so what has happened, what I've seen happen for me over time, that's helping to shift my mindset, and helping to shift my behavior is every time that I make a move in the direction of what I want, I might not have all the tools, all the answers all the resources, I go into that space, a lot of times with my same jacked up mentality, or attitude or funky behavior, you know, that we that I have when I first enter into a space, but as I get there, and as the resources, you know, become available and through like research, and through doing my own due diligence to find out what it is that I need and how to get it. That's when my mindset starts changing. That's when my behavior starts changing. Listen, this time last year, I had no therapist, I had no coaches, I was trying to like change my life. on my own, basically, you know, and this year, it looks totally different. And it wasn't because I just said, Oh, I need help. Oh, okay, I know where I can get a coach. I know where I can get a therapist, I know where I can get this and any other it didn't happen like that, as I put myself into those spaces, and I got curious about the words I was hearing, and the concepts that I was hearing, and etc, etc. I begin to open myself up to new ideas and new ways of helping myself, you know, yes, it will require my mindset and behavior changes. But again, have grace with yourself. Be kind to yourself along the way. And don't think you have to get everything fixed or done all at once. Just one step at a time. And and the end, the other doors do begin to open.

Nicole Salvatore:

Yeah, and I think to your earlier point, like this idea that a year ago, I didn't have coaches or therapists and that idea of like, and I wonder if there are people who are listening who are like, Okay, well, that sounds lovely, but how like, and there's this wonderful thing called Google, but also because we have to be resourceful and I think that single moms are some of the most resourceful people that I've happened to meet. But it takes a lot out of you to be resourceful all the flippin time. So I wonder if if there is someone out there who's like, Okay, well, I know whatever it is. This isn't it. Like whatever I whatever. I think this is it, isn't it and one of your In my, you know, humble opinion, one of your greatest gifts is working with women as they develop their business idea. So I was wondering if, if they know like whatever their whatever is going down right now is not it you whether they're aspiring or current, how do business owners, women in particular and single moms and in particular, how do they move from this unit to? This is what I want? Because I know I can see the light up in your face, but like, what does that look like? What I mean, is it looks different for everybody. Of course, I know that's a blanket statement, but what can that look like?

Glenda Houston:

So that can look like? movie? Okay, so you have this thought in your mind, you know what this saying that I don't know what it is. But this just ain't it. So if if those words or those thoughts are coming through to your mind, at this moment, you might be driving home from work, you might be angry with your boss, you know, the kids might be screaming right now you might be crying, and like, you know what, this is not it, whatever is going on, if those words float out of your mouth, hold on to that. Hold on to that. Don't let that go. Don't judge it, hold it. What is it? Like? What is it then? What is it and find these find some answers to that, like, over the next few days over the next few weeks? Extra self? Well, what is it? What What is it? What do I want? Then you For me, the next step was to decide not to decide on what I want. But to decide that I'm moving forward. Okay, I don't know what it's gonna look like. I don't know how things are going to end up. But I'm not staying in the place where I am right now. Right. And when you when you decide, once you decide, by this time, you know, maybe you have some ideas turning now of what it is when and I'm just going to speak from a business perspective. But what it is that you want to do in your business, or you might have some ideas, you know, maybe you also begin to have some ideas of what you want your family life, or what you want your personal life to look like, whatever has begun to turn with you. You take that thing, and you begin, you begin to follow it. So if it's a business idea that you want it you want to begin to explore, start exploring it. Go ahead and more Google, you know, I know that we don't all have money to just come out and drop it on a particular topic or drop it, drop it on a particular thing that we we want we might want. Okay, but begin to explore it. Yes, go on Google. Yes, you know, go on to social media and begin to see what's out there, who's out there. If you're not a social media person, that's fine. There's tons of books in the library. There's tons of resources and tools that are available to you, that you can begin to look at, and use to begin to develop your business idea, or see if it's something in your personal life that you want to pursue, hmm, how can I make this better? How can I change this go on Pinterest, you know, when you move from that, if you are focusing on your business idea, and that's actually what I do specialize in is helping individuals develop their business idea. So if it is your business idea that you want to focus on, you run some baseline questions and ask yourself, hey, what do I love, love to do? What do I like to do? And some of the questions you might be answering some of these questions and some of the things that might come up for you immediately is why can't afford that? I don't have the money for that I'm not able to do that. You know what, let those things flow right on through you. Because if it's something that you want to do, the next step is to continue on that path with what you've decided. Okay, and then with what you've committed to do, and you just keep moving on from there. You don't lose sight of that desire. Stay with it. Stay with him,

Nicole Salvatore:

then absolutely. And I think to that, just stay with it, even though you might not know what it's going to look like, even though you don't exactly know how it's going to turn out. Yeah, because because what's the other I in my mind, I'm always like, what's the other option?

Glenda Houston:

Yeah, yes, yes. What's the other option and also the stay with it? I can tell you if you are the sole, I'm the sole breadwinner in my household. I'm responsible for for the kids. I have minimal support, you know, for my children's father. Occasionally I can get some support, but it's not really there. And so every decision falls on me every single thing That has to happen financially, emotionally, it falls on me as the head of the household as the mother. And as the person also trying to develop and raise her kids, you know. And so with that, it's easy to to put your dream to the side. Honestly, I just started back to work this past week, because we had been teleworking out for COVID. And so that made things a little bit easier for me. But I was still working full time, even though I was working from home, I'm still working. But physically going back into the office, I can't even tell you over the last few days, how many ideas have gone through my mind of how I can maybe just table my business for a week. Or let me maybe table it for three weeks, while I focus on here. And it's like, no, this is what I've decided on. And I want to stay the course. So I'm sharing all those scenarios and all those things to say that you're going to have a lot of legitimate reasons that come up to say that that will make you want to quit. But if it's what you really want. And if I know my single mom warriors, don't quit, just keep going. Even if it's like 10 minutes out of your day that you do something towards your business. Just keep going.

Nicole Salvatore:

Right. And I think I think so many people will resonate with that. Because we we tend and this is just a blanket statement. Again, welcome to the blanket statement company, I make them all. But yeah, but we tend to as women in general, and and, and I know my mom's and my friends who are moms, whatever needs to get done will get done. But what I want to get done, sometimes that feels negotiable. Yep. Yeah. Is that is that something you find in people you work with as well?

Glenda Houston:

Yes. So what I find one of the things that I say when you know you're coming to work with me is that if you know when you're, if you're willing to put in the work, and you're willing to put in the time, we can work together, if I've worked with clients, where we've gone through the business, you know why I call it the business brainstorming process where we're working with you to develop your business idea. And then you move into the business planning phase. And there's, you come, you know, they come to the sessions, or they use the guide or combination of both, but not much gets produced, you know, and so I understand what it feels like to put yourself on the back burner, or say that, you know, I'm going to wait on that I'm going to put that to the side. At some point, we have to choose ourselves, we have to choose ourselves. And also get that concept that when we act when we put ourselves first and when we choose ourselves, we're actually choosing our families, we're choosing our children, I mean, think about when you're on an airplane, they tell you to put your mask on first, before you put on the other people's mask, and your child's mask, or whoever it is that you have to assist. Sometimes we have to do that, like when it comes to the business journey. And so that's one of the things that I do try to, you know, get through to the single moms that I work with, but that's also what my community is for. So that, you know, once the excitement wears off, once the novel, you know, the newness of it all comes down. And once you're like really in that grunt work, you know, you're working really hard. And you might make $15. You know, you might not see anything, you're tired. You just spent all night working on your email marketing system, because you can't hire people. And then you realize that you missed one whole part. I mean, when you start getting down into the meat of it, when it's just like, you know what, I'm gonna throw it all in the trash. It's like no, hang in there, you know, and continue to put yourself first through this challenge, because the payoff, one of the things that I ask when we do our business, the business brainstorming, and we're developing the business idea, I help try to help my clients understand it before you just pop off and jump over to your big, big old business plan. Or before you get excited about your idea and go set up shop and just go start selling stuff. Take a minute and sit down and look at the return on investment versus the versus the risk you're taking. And by risk. I mean, you're just taking a quick assessment of what's happening in your life. What do you need right now like you might be in a situation where Yeah, you do have to set up shop because maybe you just lost your job and you you're trying to pay me bills, okay? But maybe if you're not like in an extreme situation, these are some of the things as far as like looking at that risk looking at that return on investment like if Do this now? What's this going to look like in two years? Or in three years? We do. We do look at a few quick things first and upfront before we jump into the long term work of whatever it is that we're doing.

Nicole Salvatore:

Yeah. Well, and I think that that risk assessment is really important and vital, because we don't all start in the same spot. Why? Because, you know, for those of you who don't know, I'm from Philadelphia, but there's a bunch of different neighborhoods in Philadelphia, right? Yeah. So we might start out in single motherhood. But if it's a every neighborhood is different, right? every area, every street every, you know, some streets are one way and some go the other way into and out of the city. Right. So like, the I tell you that story to tell you to say this, I think that that risk assessment is so vital, and I'm so glad that you do it, because it's a different neighborhood, everybody's in a different neighborhood, so to speak. So I think, I think that that's so so important. I think before I let you go, because you know, we could talk forever and ever and ever. Before I let you go, I want to talk if you're open to it, I want to talk about, you know, this idea of, okay, so ideas development is, is obviously Paramount, because you need to know what you're going to do before you go off into the world and do it right. And I wonder if there are people listening to us who maybe started something, maybe they've already started something. Because we talked a lot today about business development ideas from, I just have all these things floating around in my head. And I know where I don't know where it's gonna go. Like we talked a little bit about that. So for those who maybe started something, regardless of what that might look like a productized business or a service based business, or something that's like, in between, I don't know, like a hybrid or something. But why? What does it look like to move from? Okay, I started this thing. But I don't know what that's what that means for the long term. Like, are there things that once some I guess? Are there things when someone's gift started, that you find trip them up the most? That's my guess that's my question.

Glenda Houston:

Okay. All right. Hey, and the call from Philly to?

Nicole Salvatore:

Yeah,

Glenda Houston:

yep. I just hang out in the DMV. Okay, so no, that's a really, really, really good question. Because upfront with that, if you've already started something, and you're already in the midst of it, and you realize that, oh, gosh, this isn't working so great. Maybe it's your primary source of income. Maybe it's something that you started that, you know, you're you have is like side income, like in my situation, the resume writing, I started doing it for free, and then I was doing it freelance, you might like it with me, I realized I was charging way too low. And so when I went to start it as a business, it was like the difference in pricing. And the difference in how things would need to be set up was kind of shocking and almost intimidating. But listen, no matter where you are, as I said earlier, this is getting into your business journey is not a destination, it is an every evolving, it just constantly evolves. Now will you get to your you know, maybe your strong focus or your your, your main purpose. Yeah, I'm not saying that. But it's constantly evolving. So in that place where you are right now, where you started something and you're questioning it, it's no big deal, you can come back, some of the things that I asked in my business brainstorming guide is you just do an assessment. You if it's if you if you got into the middle of it, and you realize that you hate it. That's okay, come back in my brainstorming guy, we kind of walk through whether or not we ask the questions to assess whether or not this is the best thing for you. Do you like it? Do you love it? Do you hate it? What what are you good at and what Aren't you good at and like we go through quite a few things in order to assess it. If you got into this place and you realize, oh my god, my pricings off or my marketing's not doing well or whatever. It's okay. You can come back, come back to point a work on developing the business idea. So that is stronger. If you didn't build do your business planning, like some of us get out here and get the selling stuff and get to doing stuff and then two years in, we realize we need loans or we need some grants or we need some financing and we don't have anything set up to do that. We realized that the marketing that we have set up was just for the present, but it wasn't a long term marketing plan in order to cover us for one to three years like if we're looking for investors or if we eventually need investors. Or if we need desktop foundational principles to come back to, we get out here and we realize, oh my goodness, I need to have write ups and information for my websites and for all of the different systems that I'm using, but you don't have any materials ready, whatever it is that got you into this place where you're out here in your business, and you need to take a step back, the same way you got out to where you are right now, just do just do the same thing. Take take the next step, in order to address what needs to be addressed. So if you have to go back and start doing your foundation again, and work through your business plan, and tweak your branding, tweak your mission, your vision, get that executive summary, get all of the different financial projections, that's another huge piece, I was working with one of my clients, and we were going she said, this individual told me when they wanted to leave their job. And it was like in within X number of months. Well, when we looked at her pricing plan, which she had to plan that out, in better detail. When we looked at overhead when we looked at all the different systems like she didn't have any of those things considered or factored in. And you look at what you're making, and you actually factor in all of these things. It changes your, you know, when you plan to do things. And so if you are in that place, again, it's it's just looking at where you are and assessing and making the decision. Okay, how can I step back? And which parts of this situation can I work on to refine and upgrade, and you do it because that's the only way it's gonna get fixed. You know, if you go back and you address, it doesn't matter where you are, if you need to go back and reassess your idea, if you need to go back and set your business Foundation, through getting a stronger business plan, just do it. And that way, as you pivot, and as you change moving forward on this, because this journey is very fluid. If you have a strong foundation, it does speak, it becomes a matter of changing names and changing numbers. You know, so that's probably oversimplify that last part. But what I'm trying to say,

Nicole Salvatore:

No, absolutely. And I think that's good guidance that there are so many different facets of this process. And so whether you wherever you go for your guidance, people who are listening to us, wherever you go for your guidance, definitely go somewhere and go somewhere that where you feel heard and trust it. Because everything that Glenda just shared with you, whether you decide that you want to work with her or you don't, but everything that she just shared with you should impress upon you, I hope, like this is a process, this is not a I'm going to be I'm going to do X, Y and Z and then be done and things are gonna be stellar, and everything's gonna be fantastic. And, and I'm not trying to be a Debbie Downer. That's not my role. But it is a process and it is a multi part. Every part is multi part. So everything that Glenda just alluded to and shared with us, if any of those words are unfamiliar, make sure you find someone you trust to let you know what they mean, and what they mean for you. Because what they need for one person, they might not mean for someone else. So I just want to draw attention to all the juicy awesomeness that you just gave everybody and also say, you don't have to do this by yourself. So and I wouldn't necessarily recommend it. So that being said, I wonder if as we wrap up, you wouldn't mind sharing with with everybody here how they can get a hold of you and how they can if they're interested either learn from you or work with you like what what are their next steps if they're like yes, Glenda Let's go. Like what are their next

Glenda Houston:

Okay, so first of all, thank you if you choose me and decide to work with me because I would be completely excited to work with you. I love my single moms I love you guys love you love you love you love you all. But you can connect with me by when Instagram I'm on Facebook. I'm on Pinterest and my my username is Ms purposed professional and z purposed professional and I think would you put that in the show notes Nicole.

Nicole Salvatore:

I'm gonna throw all that in the show notes. But I didn't know if there was any anything you wanted to let them know Well,

Glenda Houston:

yes, I have something for them. And then my website is www.zps.com so for you all you will have access to a free webinar. If you go to my website and click the blue banner up at the top you'll have access to the free webinar which gives you the overview of how to start living your business stream now. You're going to hear my story of how I'm becoming financially independent as a single mother, and how you can do the same thing. And within that webinar, I provide you with concrete tips, and some some recent tools that you can actually start using right now, in order to get started developing your business idea and start getting your mind right. All right, the next thing that I have is a the ultimate business brainstorming course. So the first 10 people that reach out to Nicole via this podcast, that course is currently at a discounted rate already from 597 to 297. It's chock full of the lessons and the information that you're going to need to fully develop your business idea, get your mindset, right, start your business biography, annual journaling, Oh, my gosh, it's loaded. So if you are interested in that course, once you go through the free webinar, you can click on the link and read all about the course and sign up the courses 297. But the first 10 people that reach out to Nicole and I get Ratan they get routed over to me, they they're going to receive an additional 10% discount. This course also comes with a free Facebook community, where we do do a level of coaching. And most of the coaching is based on the course because I do have a paid Facebook group, that is the first 35 people that actually reach out to me in general, not just through Nicole, but in general, they're going to have get access to the paid group for a period of 12 months, they're going to have access to that for free. And in there, we're going to be really deep diving, doing live and live presentations, coaching, there's just going to be a lot going on in that group. But Yep, so listen, get get in touch with her, I look forward to working with you, we will be developing your business idea. And if you decide that you want to go further, we will also move into the business planning phase. And then on top of that, you're going to have the free community through the free Facebook group, the ultimate business brainstorming Facebook group, where you'll have access to all the materials and you'll also have access to the activities that we're going to be doing in that group. So with that, Nicole, I think that's it. I hope I was to sync with that.

Nicole Salvatore:

No, that's awesome. And that's fantastic. So, guys, I'm going to leave as much information as I can in the show notes, including how to reach out to me if you want to do that. And yeah, so you'll see everything in the show notes. But I have to tell you, that the longer you wait, the the bigger the challenges can can feel. So whoever you decide, is going to be your guide, make sure you you find them and you reach out to them. That being said, Glenda, thank you so so so much for hanging out and sharing all these different approaches and thoughts and tips and tricks and just wisdom with with this group. We're in your debt. So thank you so much. And I really appreciate Thank

Glenda Houston:

you. I mean, your dad, I appreciate you letting me come and talk with you all and I wish you the best on this podcast. I absolutely love it. Absolutely love it. Thank you so much. All right.

Nicole Salvatore:

If you loved my interview with Glenda and you want to learn more about the work that she does, or just get your hands on that awesome webinar she mentioned and all the resources that we talked about on this podcast, you can check out the show notes for all the juicy, awesome stellar details and also throw into the show notes, all the different ways you can connect with Glenda so that she can welcome you into the purpose professional